Koester, Kevin

Kevin serves as managing director, where he focuses on several critical aspects of the Association, including the WorkTruckCert program, chassis OEM and Tier 1 engagement, and growth in data and market analytics. He brings 12 years of commercial vehicle market expertise from previous roles with Ford Motor Company and Team Detroit, where he supported new product reveal efforts and strategy awareness campaigns, and analyzed market and competitive data to support informed decision-making. As marketing manager at Ford Motor Company, he built a robust team with specialized skillsets, developed multiple dealer engagement tools, and managed brand strategy development for heavy trucks. Kevin earned a bachelor’s in business administration and marketing at Eastern Michigan University.